Executive Summary

AberdeenGroup surveyed and interviewed 200 companies to gain an understanding of how Best in Class organizations select, deploy and measure precision marketing techniques. This research demonstrates that effective precision marketing techniques lead to improved customer retention rates, higher revenues from up-sell / cross-sell campaigns, and enhanced levels of customer satisfaction.

This paper will demonstrate how Precision Marketing techniques can improve response rates, reduce marketing waste and increase marketing ROI.

Length: 28 pages

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