Executive Summary

Managing an online advertising budget isn’t always easy and unfortunately, with increasing rates of Click Fraud, ensuring quality conversions and a return on online advertising spend has become more challenging.

Did you know that upwards of 16% of clicks and their costs may be fraudulent? It’s costing advertisers millions of online ad dollars.

The first step to prevention is knowledge about click fraud and how it happens.

You'll find out:

• What is click fraud?
• Who is committing click fraud and why?
• Why is click fraud getting worse, not better?
• What does click fraud mean for advertisers?
• What are the search providers doing?
• 7 Ways to stop and prevent click fraud

Marketing Automation Downloads

This paper will demonstrate how Precision Marketing techniques can improve response rates, reduce marketing waste and increase marketing ROI.

B2B marketers can no longer afford to emphasize lead volume over lead quality. This paper defines the new role of the 21st century marketer and explains how that can be achieved.