Executive Summary

Significant portions of the paid search management industry rely on practices that pose a legitimate risk to their clients. When choosing an agency to operate your Pay Per Click campaign there are several signs to look for to spot an agency that could be taking your company down a path leading towards a Google Death Penalty.

If your company is planning on hiring an agency for their paid search management, we recommend you read this whitepaper.

Here are just a few of the questions this white paper addresses:

• Do you prefer to start with Paid Search or Natural Search?
• Do you prefer to use Broad Match or Narrow Match?
• How do you test and measure results?
• How many W-2 employees do you have? Do you have an office outside your home?

Marketing Automation Downloads

This paper will demonstrate how Precision Marketing techniques can improve response rates, reduce marketing waste and increase marketing ROI.

B2B marketers can no longer afford to emphasize lead volume over lead quality. This paper defines the new role of the 21st century marketer and explains how that can be achieved.