Executive Summary

The true pioneers of search engine optimization (SEO) are found far and in between the throes of amateur technogeeks and web pirates. The proliferation of any new marketing practice always brings with it an onslaught of schemes, scams, and swindles. Search engine marketing (SEM) is no exception. There are proven opportunities in SEM, but to start, you must understand the opportunities instead of becoming one.

If your company is planning on hiring a firm for their SEO management, we recommend you read this whitepaper.

Here are just a few of the questions this white paper addresses:

• Do you prefer to start with paid search or natural search?
• How do you test and measure results?
• Do you perform SEO copywriting?
• How much link building do you do?

Marketing Automation Downloads

This paper will demonstrate how Precision Marketing techniques can improve response rates, reduce marketing waste and increase marketing ROI.

B2B marketers can no longer afford to emphasize lead volume over lead quality. This paper defines the new role of the 21st century marketer and explains how that can be achieved.