Data Segmentaton

You understand that to create a compelling marketing campaign you have to address each member of your audience as an individual. But, you don’t have the time to send off a customized email to each of the hundreds or thousands of individual you want to begin a conversation with. So, what’s your answer? Mass customization through data segmentation with iMarketing Automation. Mass customization…sounds like an oxymoron right? Well, it’s not. It is using technology to segment contacts into groups with similar attributes and automatically send communications that are personalized for each of them so it feels like a one-on-one conversation.

iMarketing Automation is your Data Segmentation Solution.

With all contact data, including marketing history, stored within a central database, iMarketing Automation gives you the ability to:

• Increase message relevance by segmenting data – all without IT help
• Drive response by leveraging basic segmentation criteria or complete marketing history – including emails opened, whitepapers downloaded, web pages viewed and more – to communicate with prospects based on their behavior or interests
• Send timely information by automatically adding contacts to a campaign when they match the campaign criteria
• Accelerate sales by providing relevant information when it will have the most impact on the contact’s purchase decision
• Track results of campaigns targeting different data segments in order to maximize campaign ROI