Lead Nuture Campaigns

You want to stay front and center in the mind of your prospects during the buying cycle so that when they are ready to buy, they choose you. And LCG understands that very few industries have the luxury of short sales cycles. Prospects gather information, evaluate options, struggle to find a budget, and delay the decision. By the time they are ready to make the purchase, months have gone by so you need a solution that allows you to easily nurture these prospects without it becoming an all-consuming process.

With that said, you still need time to manage the people most important to your business – your clients. So the question becomes how do you honor the 80/20 rule, but still maximize new clients? The answer is iMarketing Automation. Our platform provides you with the ability to automate much of the process in order to continually nurture the conversations with both audiences.

iMarketing Automation is your Lead Nurture Solution.

With full access to customer data, including marketing history and automated campaign execution capabilities, iMarketing Automation makes lead nurture campaigns easy. iMarketing Automation gives you the ability to:

• Execute automated lead nurture campaigns with multi-touch, multi-channel communications
• Automatically score leads based on user-defined criteria and route qualified leads to sales
• Increase revenue opportunity by monetizing previously unused marketing leads
• Increase closed deals by focusing sales on only qualified leads
• Increase the lifetime value of customers by offering additional products or services via ongoing communications
• Track and analyze results by tying sales directly back to the nurture campaigns that generated the demand