Lead Scoring and Routing

You understand that quantity of leads no longer matters as much as the quality of leads, especially if you are looking to grow your business. But wouldn’t it be great if you could figure out a way to increase both the quality and the quantity of your leads? iMarketing Automation allows you to do just that. Stop inundating your sales team with worthless leads, and use our platform to strategically score leads based on criteria such as budget, authority, needs and timeline combined with marketing activity such as survey responses and product interest. Once qualified, you can then quickly route qualified leads directly to sales in order to bring your profit in line with your potential.

iMarketing Automation is your Lead Routing Solution.

By integrating your marketing campaigns with iMarketing Automation you can:

• Automatically score leads based on response, behavior or profile
• Set up rules to automatically route leads to sales based on your distribution rules – territory, product line, revenue potential and more
• Accelerate the sales cycle by providing sales professionals with a prospect profile including marketing interactions and interests
• Integrate with CRM systems in order to completely automate the lead to sale process
• Track and analyze results by tying sales directly back to the marketing campaign that generated the demand